Drake Continues To Dominate Spotify With New Hip-Hop Streaming Milestone

Drake continues his victory lap regardless of the fact he hasn’t dropped a solo album in almost three years. He doesn’t have to. He surpassed three billion views and has the Hova Effect. What is the Hova Effect? It means he will not lose. He might have taken a hard left hook from the Kendrick Lamar feud, but he is immune to even hits like this. Jay-Z, Shawn “Hova” Carter, the Michael Jordan of rap, stated this effect when he said he didn’t mind if radio didn’t play his songs if he didn’t play their shows. This is the inverse in a sense, though. Drake doesn’t care about hate online because he will always sell no matter what happens.

This is the way that Drake is observed. Some say he’s corny, a rapper who doesn’t write his own rhymes, and is overall a simp. However, he has stayed cool under pressure, been able to perform his songs no matter who wrote them, and showed himself to be a man and have integrity despite his legal actions.

By making history (and money) time and again, Drake has solidified his placement in hip hop history as the Lebron James of rap. He flops, he complains, he cries foul (literally for Mr. James) and has put himself in the GOAT conversation sometimes.

When he said “last name ever, first name greatest” he knew the Hova Effect would take over from there. It doesn’t matter what happens. He’s been able to trudge through the mud and fly high all within a few months’ time. Drizzy is making it tough for his competitors as he doesn’t even appear on most paid musicians in the world list according to Wikipedia.

Clearly, he has the skillset and the ability to go away for a while and show himself to be an artist and businessman who can get the ladies and keep his ear to the street and walk amongst men all in one motion. His affinity to the Kobe Bryant of hip hop, Lil’ Wayne, makes him even greater. With the power of his own steam under him, he’s created a market that has been unblemished in over a decade. Though some will hold he took losses (lessons) from Pusha T and Lamar, he still has the power to just drop ICEMAN whenever he wants and go to number one on the charts and still dominate.

The Hova Effect plays out well to Drake’s advantage. Even if his latest project doesn’t perform as well critically or commercially, he has racked up enough trophies and deposits that it won’t make a difference.

So what if he’s “hip-pop.” He has substance to his music and style. He continues to embark on new sonic journeys, incorporating the South, bounce, Jamaican, East Coast boom bap, and spoken word elements into his compositions. This has proven well for him. By reaching wider audiences not only does it double and triple his dollars, but it lends credence to his character on the mic.

His legend has grown so that he doesn’t have to pick up another microphone for the rest of his life. While some say that’s a good thing, the Hova Effect says that without rapping for the next thirty years, he’s going to have enough money in the bank to support himself and his son’s son’s son. The best way to illustrate the Hova Effect is to show that excellent quality, including Drake’s Take Care exemplifies the notion of being able to produce great work and do it effortlessly.

The Hova Effect brings to the fore the notion of being whole.